Bitget Wallet has announced a strategic partnership with Mastercard and its licensed issuer, Immersve, to introduce a new crypto card that enables seamless, fee-less payments directly from users’ digital wallets. This collaboration marks a significant step towards mainstream adoption of digital assets by bridging the gap between cryptocurrencies and traditional commerce.
The new crypto card, accessible directly through the Bitget Wallet app, facilitates real-time payments via on-chain swaps and deposit features. This allows users to spend their digital assets at over 150 million merchants worldwide that accept Mastercard payments, significantly expanding the utility of cryptocurrencies in everyday transactions.
Initially rolling out in the United Kingdom and the European Union, the firms plan to extend the card’s availability to parts of Latin America, Australia, and New Zealand in the coming months.
Leveraging Mastercard’s “Digital First” feature, users can apply for digital cards and receive them within minutes of approval. Once activated, the card can be added to their mobile wallets for immediate use at both physical and online retailers.
Immersve, a Mastercard-licensed issuer, plays a crucial role in settling transactions on-chain by directly converting crypto into fiat currency. This process adheres to Mastercard’s stringent regulatory compliance standards, including Know-Your-Customer (KYC) and Anti-Money-Laundering (AML) requirements, ensuring secure and legitimate transactions.
Scott Abrahams, Executive Vice President of Global Partnerships at Mastercard, highlighted the partnership as a major stride in integrating digital assets into widespread use. “Digital wallets are quickly becoming as ubiquitous as email addresses,” Abrahams stated. “We’re committed to working with innovative companies like Bitget Wallet and Immersve to make crypto transactions simple, secure, and accessible at scale.”
Jamie Elkaleh, CMO at Bitget Wallet, echoed this sentiment, emphasizing the growing demand for real-world crypto utility. “Crypto payments should be as seamless and secure as traditional transactions,” Elkaleh said. “With this partnership, Bitget Wallet users can now pay with crypto anywhere Mastercard is accepted.”
This initiative follows Mastercard’s recent collaborations aimed at expanding crypto payment services, including partnerships with Chainlink to enable direct on-chain crypto purchases and a prediction that all its EU transactions will be tokenized by 2030.
