Méliuz, a prominent publicly listed Brazilian fintech firm, has officially announced its transformation into a “Bitcoin Treasury Company” after securing overwhelming shareholder approval for its innovative bitcoin treasury strategy. The company revealed on Thursday the acquisition of an additional 274.52 BTC, bringing its total holdings to over 320 BTC.
“Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil,” stated Israel Salmen, Chairman of Méliuz, on X (formerly Twitter).
The recent purchase of 274.52 BTC was made for $28.4 million, at an average price of $103,604 per bitcoin. At current market prices, Méliuz’s total bitcoin holdings of 320.2 BTC are now valued at over $33.3 million.
In a press release, the company clarified its new mission: “A Bitcoin treasury company’s main mission is to accumulate Bitcoin in an accretive way for shareholders, using its cash generation and corporate and capital market structures to increase exposure to the asset over time.”
This strategic shift appears to be paying dividends for Méliuz. Since its initial bitcoin purchase on March 6, Méliuz’s stock price has surged by an impressive 116%, rising from $0.68 to $1.47, according to Google Finance data. This mirrors the positive stock performance seen by early corporate bitcoin adopters like MicroStrategy and Metaplanet, which also experienced significant gains after beginning to accumulate the world’s largest cryptocurrency.
Méliuz’s move is part of a growing trend among publicly traded companies globally to diversify their corporate treasuries with digital assets.
On the same day, New York-based DDC Enterprise Limited (DayDayCook) also announced its own bitcoin accumulation strategy, with an immediate purchase of 100 BTC and ambitious targets to acquire 500 BTC within six months and 5,000 BTC in the next three years. While Bitcoin remains the primary focus for most, some corporate treasuries have also begun to incorporate other cryptocurrencies such as Ethereum and Solana into their holdings.
