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Chipotle Shows That Bitcoin, Ethereum & Crypto Are Still Viable Marketing Tools

Chipotle, an American grill restaurant chain, plans to jump into the crypto scene again in order to promote its jalapeño-loaded food, in spite of the crypto market undergoing a downtrend.

The major US fast food chain’s latest online game, dubbed “Buy The Dip”, allows players a chance to win over $200,000 worth of free crypto and promo codes for $0.01 guacamole and Queso Blanco until the end of July. The interactive game will be open everyday from 10 am PT (5 pm UTC) until 6 pm PT.

This shows that — even when the industry is experiencing a market downturn —large companies are still allocating their marketing budget to draw more crypto users. Crypto users are seen as an attractive customer segment that are more eager to part with their money for services and entertainment.

It is found that the younger generations are the most prominent among the crypto investors, with Americans born between 1965 and 1980, or Gen X, ranked second at 28.6%, and the millennials taking the lead at 44.3% — based on a study in 2021.

With crypto payment company Flexa’s partnership, Bitcoin (BTC), Ethereum (ETH) and Dogecoin DOGE) are among the crypto assets accepted by the restaurant chain.

Players can compete in Chipotle’s game to win the amounts of each of the aforementioned cryptocurrencies.

Back in April of 2021, Chipotle became the first US-based restaurant brand that launches a crypto giveaway. In celebration of National Burrito Day, their “Burritos or Bitcoin” promotion gave away $100,000 worth of Bitcoin. 

Chipotle’s Chief Marketing Officer Chris Brandt stated the restaurant chain is looking to connect with the Web3 community to build the next generation of Chipotle fandom.

Only US residents who own a Chipotle Rewards account and aged 18 years or older are eligible to play the game.

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