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Electronic Arts (EA) Says NFTs & Play-to-Earn Are Future of Gaming

In addition to an increasing adoption of NFTs (non-fungible tokens), play-to-earn games are also gaining significant traction as of late. After all, the idea of legitimately earning money while playing games — without needing to become a professional gamer and/or a streamer — sounds exciting.

Andrew Wilson, the CEO of prominent video game publisher Electronic Arts (EA), stated at an earnings call that NFTs and play-to-earn games will be the future of the gaming industry — although it is still too early to tell how it might work.

Given the business-oriented company’s reputation for its pay-to-win model, the CEO believes that collectible digital content is perfectly in line with EA’s games and live services and thus plays a meaningful role in the firm’s future. While it is too soon to tell, Wilson said that they are in a “really good position” and that they should “kind of think more innovatively and creatively about that on a go-forward basis.”

EA has yet to attempt making play-to-earn games. However, its job posting implies that the company is focusing its target on blockchain and NFTs.

Meanwhile, Ubisoft — another major video game publisher — recently stated that it intends to fund and adopt blockchain-centric gaming companies. The company was also one of the participants who funded NFT game developer Animoca Brands’ $65 million investment round.

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