Elon Musk’s social media platform, X, is officially moving toward its “everything app” vision by integrating stock and cryptocurrency trading directly into the user timeline. The company’s head of product, Nikita Bier, recently confirmed that the platform will launch “Smart Cashtags” in the coming weeks. This new functionality will allow users to interact with ticker symbols in their posts, viewing real-time quotes and price charts before executing trades without leaving the application, CoinDesk said in a report.
The rollout of these trading tools coincides with the launch of the external beta for X Money, the platform’s proprietary in-house payments system. Musk has confirmed that X Money is already undergoing internal testing and will be made available to a limited group of external users within the next one to two months. The system is designed to act as a centralized hub for all monetary transactions on the platform, ranging from peer-to-peer transfers to professional investing.
By embedding these financial services, Musk aims to create a one-stop digital ecosystem where messaging, content, and banking coexist. He has compared the integration to a digital version of a bank, suggesting that users could eventually manage their entire daily digital lives—from paying bills to managing portfolios—within the X interface. This strategy mirrors successful “super-apps” like WeChat, which dominate the digital landscape in other global regions.
Musk’s long-standing interest in the crypto market provides a strong foundation for this shift. His companies already hold significant digital assets, with Tesla maintaining a balance of 11,509 bitcoin and SpaceX controlling roughly 8,285 BTC. Additionally, Musk has frequently signaled his support for dogecoin, previously integrating the meme-inspired currency into Tesla’s merchandise store and teasing its future role in his broader space and tech ventures.
While the primary focus of the initial X Money rollout appears to be fiat currency facilitated through a partnership with Visa, the addition of Smart Cashtags ensures that digital assets remain a core part of the experience. As the platform transitions into a financial services provider, the integration of real-time trading data and execution tools marks the beginning of a new era for social media interaction and personal finance.
