Major privately held real estate company Caruso has made a significant initial investment into cryptocurrency, specifically bitcoin, as part of a collaborative move with crypto exchange Gemini.
Said investment is carried out as part of its treasury management strategy, making them the first in the real estate industry to adopt the technology.
Guests of Caruso will be able to pay off their rents for both residential and retail properties in bitcoin, subject to applicable laws.
This is a start of a long-term partnership that serves to bring cryptocurrency, NFTs (non-fungible tokens), and blockchain applications to Caruso properties in order to engage the visitors throughout their ecosystem. Caruso is showing their strong belief in the future and the potentials of cryptocurrency.
“We have partnered with the most innovative company in cryptocurrency management and blockchain technology because they are reinventing the way we do business for tomorrow,” said Rick Caruso, the Founder and CEO of Caruso. “I believe Bitcoin and cryptocurrency will play an important role in our collective future, and working with Gemini now will bring unparalleled experiences and pioneering technology that add real value to our guest experience. We envision a myriad of opportunities where we can better engage our guests and enhance their experience on our properties like introducing blockchain enabled rewards and enabling cryptocurrency payments. Partnering with Gemini on consumer applications will bring endless options, but we also see a future of how this technology will bring people together.”
“We are thrilled to partner with Caruso as they continue to push the real estate sector to new heights by embracing cryptocurrency for the benefit of both their customer experience and their own business operations,” said Tyler Winklevoss, the CEO of Gemini. “We are excited to help them execute their digital asset treasury strategy and advise them more broadly throughout their cryptocurrency journey.”
Enhancing the guest experience has always been Caruso’s goal from the start. Caruso strives to include innovative technology into their business approach, as seen with their decision to bring decentralized retail payment options to the guests with blockchain technology, ensuring that the transactions are fuss-free, efficient and secure.