Top global cryptocurrency yield-earning platform, Celsius, has just formed an exclusive partnership with Brooklyn Nets star player Spencer Dinwiddie in order to focus on cryptocurrency education and to further Celsius’ mission to gain financial independence via the blockchain.
Celsius and Dinwiddie are joining hands to build awareness around the merit of earning and lending on the blockchain and to make cryptocurrency the asset class of the future.
Dinwiddie will be participating in a series of community engagement campaigns and social media events, such as making a live guest appearance on Celsius’ weekly Youtube and Clubhouse events.
“We are thrilled to partner with Spencer Dinwiddie on this endeavor to bring the next 100 million people into crypto.” said Vijay Konduru, CMO of Celsius. “Spencer is not only an accomplished athlete and entrepreneur but he is also a long-time adopter and ambassador of crypto and blockchain technologies. He also shares in the Celsius mission of doing good and then doing well. All of this makes for an extremely synergistic partnership that our whole team is excited to work together and advance in meaningful ways.”
“I’m excited to join Celsius as an official partner to the industry’s leading crypto yield-earning and lending platform,” said Dinwiddie. “Being an early adopter of crypto, I’ve seen first-hand the benefits of blockchain-based finance and the opportunities it presents where traditional banking methods have fallen short. Not only is Celsius a pioneer in this space, but we share the same values and commitment to a business model that prioritizes giving back to the community it serves.”
The basketball star player will be paid entirely in CEL Tokens, which will be sent to his Celsius account. This marks the first time an athlete will be fully paid in cryptocurrency for a marketing partnership.