Pudgy Penguins, a widely acclaimed NFT collection, has launched its Pudgy Toys collection in over 2,000 Walmart stores across the United States. This exciting move follows the availability of these toys online since May.
Pudgy Penguins made the announcement through a tweet, proclaiming, “On this day, Web3 enters a Brave New World. Pudgy Toys, with Pudgy World, are now available in 2,000 Walmarts in the USA.”
Each Pudgy Toy comes with a distinctive birth certificate, enabling users to claim unique attributes for their digital “Forever Pudgy” character within Pudgy World. This virtual realm exists online and operates on the zkSync Era blockchain, and users can access it by simply scanning a QR code.
“When we acquired Pudgy Penguins last April, we told our community we were going to be the brand that brings blockchain to the masses. With our launch in 2,000 Walmarts, 12B impressions across socials, and global expansion, we can confidently say we are fulfilling that promise,” the announcement added.
Walmart, being the largest retailer in the United States and the world’s top revenue-generating company in 2022, will now feature Pudgy Toys plushies and collectibles alongside established consumer brands.
This move is expected to elevate the popularity of the Pudgy Penguins collection beyond the confines of the crypto industry. Within Pudgy World’s immersive multiplayer digital environment, users can explore, engage in games, and fully customize their Forever Pudgy character.
Since its launch in 2021, Pudgy Penguins has achieved an impressive $400 million in sales. Unlike many other collections that faded into obscurity, Pudgy Penguins distinguished itself by leveraging social media and experiential marketing strategies to build and maintain a devoted audience.
