Pepsi announced a first-ever innovative second screen NFT experience in partnership with Billboard and MRC Live & Alternative to provide a new way for fans to engage with live entertainment.
The groundbreaking Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection, available through the Billboard ChartStars platform, is a limited-edition digital collectible collection created for the “2022 Billboard Music Awards” (BBMAs) that gives fans the opportunity to claim NFTs in real-time as awards are announced throughout the show.
Additionally, the telecast will feature a brand-new “Pepsi Mic Drop Moment” honoring one artist or group that has earned unique success on the Billboard Hot 100, continuing the Pepsi brand’s rich legacy in working with and supporting musicians.
“Pepsi has a deep-rooted heritage in music, so our partnership with Billboard to create the Pepsi Mic Drop x Billboard Music Awards ‘Winners’ Club’ NFT Collection is a great reflection of our ongoing desire to connect with fans that share our unapologetic love of music,”
Todd Kaplan, Chief Marketing Officer, Pepsi said
Meanwhile, the Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection will mark the first time music fans will be able to take home a piece of the Billboard Music Awards via Billboard ChartStars, built on a leading eco-friendly Flow blockchain.
As each award is announced live during the show, a custom digital collectible will unlock in real time, available for free minting for only 20 minutes, rewarding hardcore Billboard Music fans with epic, one of a kind NFTs celebrating this year’s awards.
Fans can get in on the action and learn how to redeem the “Winners’ Club” NFT Collection all night long by following Pepsi, Billboard and BBMAs on all social channels and visiting BillboardChartStars.com.