Samsung has teamed up with cryptocurrency exchange Coinbase to integrate premium crypto access directly into the Samsung Wallet, making it available to over 75 million Galaxy device owners in the U.S. This partnership represents the largest single consumer distribution Coinbase has ever executed and marks a significant push into the crypto space by Samsung.
“Excited to be partnering with @Samsung to make crypto even more accessible. We’re offering 75M+ Samsung Galaxy users in the U.S. free access to Coinbase One to bring them onboard. And we’ve fully integrated Samsung Pay, so every Coinbase user in the U.S. can use that to buy crypto,” Coinbase CEO Brian Armstrong said in post on X.
The integration allows U.S. Galaxy users to access the Coinbase One service directly through the Samsung Wallet app. Coinbase One is a subscription service that offers perks like zero trading fees on certain assets, boosted staking rewards, and enhanced account protection. This move simplifies the crypto experience, allowing users to manage, trade, and explore digital assets without needing to download a separate app or transfer funds across platforms, CoinDesk said in a report.
In a further sign of deeper integration, Samsung Pay is also being linked to Coinbase accounts, enabling Galaxy owners to use their crypto holdings to make payments directly from their phone. This places crypto tools alongside traditional payment cards, transit passes, and IDs already stored within the secure Samsung Wallet ecosystem.
“Our mission is to bring more than a billion people on chain, and that starts with meeting them where they already are: on their phones,” said Shan Aggarwal, Chief Business Officer at Coinbase.
Drew Blackard, SVP of Mobile Product Management at Samsung Electronics America, noted that Samsung is “continually working to find creative ways to enhance the experience with added functionality.”
While the rollout begins in the U.S., both companies have announced plans to expand the program to international Galaxy markets over the coming months. The partnership is expected to dramatically lower the barrier to entry for mainstream crypto adoption by offering a seamless, all-in-one experience on one of the world’s most popular smartphone platforms.
