World-famous artist Takashi Murakami and Swiss luxury wristwatch Hublot have collaborated to introduce a new line of tangible watches connected to non-fungible tokens (NFTs).
The fourth collaborative project by Hublot and Murakami consists of 13 distinctive NFTs that draw their inspiration from Japanese video games and 1970s television programmes such as t he Classic Fusion Takashi Murakami All Black watch.
Hublot and @takashipom launch a collection of 13 unique watches and 13 unique NFTs. This announcement represents a continuation of past projects, by rewarding collectors of the first NFTs through an exclusive approach. https://t.co/hWcpdg3yBv pic.twitter.com/5eYvGNCD28
— Hublot (@Hublot) February 3, 2023
The 13 physical watches that will make their premiere at the Watches & Wonders 2023 trade show in Geneva in April are connected to the NFTs. Each digital reproduction comes with Murakami’s distinctive smiling flower logo and is available in a different rainbow-colored shade.
A total of 324 Murakami and Hublot NFTs were released in April 2022, and only 12 of the 13 watches will be made exclusive to collectors who has acquired one of those watches.
The Classic Fusion Takashi Murakami Black Ceramic Rainbow watch, the collection’s last timepiece, has a spinning flower encrusted with rubies, sapphires, amethysts, tsavorites, and topaz. It was unveiled at an event in New York on Thursday.
Anyone who may be thinking of reselling any of the 12 NFTs are able to do so until April 2024. One collector will be qualified to purchase the prized Classic Fusion Takashi Murakami Black Ceramic Rainbow watch if they can buy all 12 NFTs. If no collector is able to acquire all 12 NFTs, Hublot will auction off the watch to raise money for a good cause.
Since the debut of his Murakami Flowers line in March 2021, Murakami has been associated with NFTs. He collaborated with Nike-owned digital wearables firm RTFKT in November 2021 to launch a special line with their avatar NFT project CloneX. And in April of last year, Murakami and Nike released a pair of Cryptokicks NFT sneakers, which were auctioned for 45 ETH, or around $134,000, each.