World’s premier mixed martial arts organization UFC® has just announced its partnership with the largest cryptocurrency casino and sportsbook in the world, Stake.com.
In accordance with the agreement, the betting sportsbook will become UFC’s “Official Betting Partner” in South America (except Brazil) and Asia.
The collaboration aims to enhance UFC’s betting experience with Stake via exclusive promotions, VIP-only experiences, and exclusive social and digital contents highlighting UFC athletes. One of the UFC champions, Israel Adesanya has just become Stake’s very first brand ambassador.
“We’re thrilled to partner with an exciting and emerging platform like Stake.com to offer exclusive digital and social content to our fans, as well as an innovative gaming experience,” stated Nick Smith, UFC Vice President of Global Partnerships. “UFC prides itself on being innovators, and Stake.com is a unique way for fans to experience the action and excitement of UFC.”
Public Relationships Manager of Stake, Milan Jovancevic said:
“All of us at Stake are massive UFC enthusiasts. We’re excited to partner with such a dominant brand to deliver a one-of-a-kind betting experience and accelerate our global expansion. We could not be more thrilled with all the unique possibilities this partnership unlocks for both Stake players and UFC fans.”
The partnership was launched on March 3, along with special digital and social content on Fight Week that occured prior to the event on March 6 that everyone was hyped about: UFC® 259: Blachowicz vs. Adesanya.
This is not UFC’s first rodeo on crypto-related matters. On February 26, UFC announced its partnership with DapperLabs, the company behind NBA Top Shot and CryptoKitties.