In commemoration of the McRib sandwich’s 40th Anniversary, McDonald’s USA has decided to unveil their first-ever NFT (non-fungible token) — giving McRib fans the opportunity to bring home the elusive sandwich in all its tokenised glory.
The fast food franchise will be creating a limited number of the McRibs NFTs and only a few lucky fans on Twitter will get to own them starting from November 1, 2021.
“Our McRib NFTs are digital versions of the fan favorite sandwich — almost as saucy as the McRib itself — and we’re giving them away to a few lucky fans on Twitter beginning Nov. 1,” said McDonald’s.
(Source: McDonald’s USA)
Interested collectors are required to follow @McDonalds on Twitter and retweet the Sweepstakes Invitation tweet between November 1 and November 7 from their public account. On November 12, only ten persons will be selected to receive the highly exclusive McRib NFT.
While this is the first time McDonald’s USA releases some NFTs, the fast food chain’s Chinese branch has already done it ahead of their US branch. McDonald’s China released a set of 188 NFTs on October 8 as a celebratory move for its 31st anniversary in the country’s market.