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MGM Partners Eluvio To Launch Blockchain-based Content Licensing Platform

MGM uses Eluvio blockchain

Metro Goldwyn Mayer (MGM) has entered into a multi-year agreement with Eluvio to extend the use of the Eluvio Content Fabric, a technology platform which aids in the distribution and licensing of Intellectual Properties such as movies.

MGM will be using Eluvio Content Fabric for its B2B platform MGM.com and MGM ROAR.

The Eluvio Content Fabric is a global platform service that enables just-in-time, low-latency content distribution, monetization, and asset servicing directly to consumers. Content is delivered directly from source as on-demand streams, live streams, and dynamic sequences–without the use of cloud transcoding services, content delivery networks (CDNs), aggregation services, or creating file copies. An embedded blockchain ledger, contract-backed content, and dynamic composition enable personalization, rights control, monetization, and re-use of media and metadata across properties and devices.

“MGM is at the vanguard of technological innovation and entertainment quality, and we’re honored to help play a central role in executing their vision,” said Michelle Munson, CEO and co-founder of Eluvio. “This pandemic year precipitated the need to accelerate ways to directly monetize full libraries, reduce costs, streamline distribution workflows, and re-position for future innovation. The Eluvio Content Fabric was designed to do just that.”

“We are in the midst of a digital transformation at MGM, aimed at creating more efficient, inherently secure, and comprehensive ways to serve our clients, partners, and consumer audiences,” said Doug Rousso, Executive Vice President & Chief Information and Technology Officer at MGM. “Eluvio is key to this effort, with breakthroughs in dynamic media composition, blockchain security, and high-performance streaming that have helped reshape our distribution architecture and set a new bar for technological innovation. With Michelle and her team at our side, we’re able to launch compelling new monetization opportunities that couple groundbreaking technology development with compelling business innovation.”

The Eluvio Content Fabric is used by Tier 1 Hollywood studios, broadcasters, and new mobile streaming platforms to create more efficient, cost-effective, and faster digital supply chains.

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