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Pacsun Becomes First Major Clothing Brand to Accept Crypto Payment

Pacsun will be the first major fashion retailer to accept Bitcoin and other cryptocurrencies after partnering with leading blockchain payment provider Bitpay.

With digital sales doubling since last year, we understand the continued importance of creating an exceptional online shopping experience for our customers.


It’s incredible to pave the way for the fashion and retail industry, being the first to offer cryptocurrency payments through BitPay, and we anticipate many other companies following suit considering the ease it brings to the checkout process.


Brie Olson, President of Pacsun

Pacsun Co-CEO Michael Relich said that the company strives to cater to their primarily tech-savvy Gen Z consumers by allocating a lot of their focus towards social media and e-commerce.

Relich added that the company started to offer BitPay as another payment method after noticing that their young consumers are growing interested in cryptocurrency. Pymnts.com has recently found that over 54% of current or former crypto owners are Gen Z.

Pacsun will also be working with influencers to create content surrounding BitPay and Pacsun on TikTok and Instagram, as well as hosting a branded livestream event with a Pacsun executive and a guest influencer.

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