The tourism industry has undergone immense pressure for a prolonged period of time as many companies struggle to keep afloat. Businesses that are reliant on the inflows and outflows of tourists, such as the aviation industry, tourist attractions and travel agencies are amongst the hardest-hit sectors, but with every crisis comes opportunities, and both crypto-friendly accommodations booking platform Travala.com and Binance are teaming up to innovate on Online Travel Agency (OTA) systems by bringing decentralized blockchain technology into the mix.
Travala, with the help of the development team behind Binance Chain, will be creating an online travel platform based on unique blockchain solutions and integrate decentralized functionality. With this partnership, Travala can stay ahead of the curve by building a new Web 3.0 OTA.
“Since setting out to build Travala.com, we have always had the intention to decentralise aspects of the platform in order to both leverage the advantages of disintermediation and give our users and travel suppliers more ownership over the travel booking experience. This partnership with Binance Chain represents another important step for Travala.com and its native token AVA towards aligning travel bookings with the ethos of decentralised technology,” Juan Otero, CEO of Travala.com, said.
Travala merged with Binance-backed TravelbyBit in May, and is also known for its wide array of travel accommodations, including those from well-known traditional travel booking platforms such as Expedia, Booking.com and Agoda. The Travala platform offers customers the choice of paying in more than 30 types of cryptocurrency, including Bitcoin, Ethereum, Binance Coin and also, Travala’s proprietary AVA token.
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